3
Why Companies Resist
Overcoming Obstacles and Objections
When we wrote our first book, Lean UX, our goal was to show modern practitioners—the designers, developers, product managers, and other staffers who form digital teams—an effective way to work with digital technology. The approach laid out in that book has proven popular with the hands-on people working in digital technology. But the method is not without its critics, and it’s not without obstacles.
The most significant feedback we heard about Lean UX comes down to this: “We love this approach, but we can’t do it here.” As we dug deeper into the reasons, it became clear why this challenge was most prominent: most companies are not set up to take advantage of technology-driven continuous ...
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