Sense and Respond

Conclusion

This is a remarkable moment in the world economy, a moment of unique changes made possible by digital technology. These changes present us all with both unprecedented threats and, if we can act, welcome opportunities. And, as the change is taking place around us at this very moment, much of the story remains unwritten. It is up to us to see the changes and respond to them as best we can. Some of these responses already have been discovered to work. We’ve done our best to describe them in this book, and hopefully it will give you a starting point.

There are other responses waiting to be discovered, tried, and tested. Some of what you try will work, and some won’t. That’s the nature of innovation, and we hope we’ve made clear that this ...