About the Authors
Jeff Gothelf is an author, speaker, and organizational designer. Over his nearly twenty years in digital products and services, he has worked to bring a customer-centric, evidence-based approach to product strategy, design, and leadership.
Josh Seiden is a designer, strategist, and coach. He has created award-winning products in Silicon Valley, built design teams on Wall Street, and taught modern product design and development methods across the globe.
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