2Effective Leadership
It would seem easy to recognize effective leaders. By the same token, it is fascinating telling exemplary stories and legends of individuals who have changed the destiny of a country or a large organization. But it is less obvious why people should admire those persons. These stories commonly highlight attractive personalities, brilliant intelligence, extraordinary achievements or nobleness of their objectives. But the assessment of leader effectiveness is a far more complex task.
In the first place, many diverse audiences are assessing the leader, including coworkers, company shareholders and the external community. These groups pursue different objectives, use diverse approaches to get opinions and do not rely on the ...
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