7Influence through Communication

Communication is the most effective tool leaders use to influence followers. Leaders use formal and subtle approaches to communicate with employees. Formal systems, like organizational structure, management control and incentives, are means of communication affecting people’s behavior and corporate culture. Changes like adjustments to the organizational structure, redefinition of budgets, new performance measurements and compensation changes communicate messages with substantial symbolic meaning. Leaders cannot openly speak their minds because their actions and what they say are interpreted as reflections of their intentions.

Formal approaches are incomplete without considering that formal communications

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