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Sentiment Analysis in Social Networks by Bing Liu, Enza Messina, Elisabetta Fersini, Federico Alberto Pozzi

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Chapter 14

The Human Advantage

Leveraging the Power of Predictive Analytics to Strategically Optimize Social Campaigns*

B.H.B. Honan; D. Richer    KRC Research, New York, NY, United States

Abstract

KRC Research has developed a series of proprietary social and digital media content analytics methods that combine human intelligence with advanced analytical tools. By randomly sampling social media content, coding the content for qualitative dimensions and format attributes, and building statistical models from the results, our work for a range of clients has discovered important strategic insights into the why behind social media sentiment and how clients drive forward successful campaigns. KRC Research helps companies better engage consumers ...

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