
P1: PIC/b P2: c/d QC: e/f T1: g
c01 JWBK195-Saettele May 31, 2008 11:15 Printer: Yet to come
CHAPTER 1
The Argument
for a
Sentiment-Based
Approach
A
t its core, sentiment is a general thought, feeling, or sense. In free
markets, sentiment refers to the feelings and emotions of market
participants. All of the participants’ feelings toward a specific mar-
ket result in a dominant psychology that is either optimistic or pessimistic.
Every change in price results from a change in the balance between opti-
mism and pessimism. Price itself is a result of where collective psychology
lies in the never-ending oscillation between optimism and pessimism. As
oscillation suggests, the psychological state of a market experiences peaks
(optimistic extreme) and troughs (pessimistic extreme). These sentiment
extremes are what affect market tops and bottoms.
In the 1932 edition of Charles Mackay’s classic Extraordinary Popu-
lar Delusions and the Madness of Crowds, Bernard Baruch wrote in the
foreword that “all economic movements, by their very nature, are moti-
vated by crowd psychology.” Baruch went on to write in the same fore-
word that “without due recognition of crowd-thinking (which often seems
crowd-madness) our theories of economics leave much to be desired.”
1
It seems that so many, if not most, of the members of the financial com-
munity seem to forget these basic truths. Analysts, traders, and financial
media