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c04 JWBK195-Saettele May 25, 2008 10:13 Printer: Yet to come
CHAPTER 4
Using News
Headlines to
Generate Signals
T
he magazine indicator is powerful, but rare. The rareness of course
contributes to the powerfulness of the indicator. However, traders
want action and cannot afford to wait for a magazine cover to help
them make a trading decision. More importantly, even though every maga-
zine cover featuring a financial trend results in a reversal of some degree,
every reversal is not accompanied by a magazine cover that features a fi-
nancial trend. The magazine cover indicator works as a contrarian indica-
tor because of mob psychology. Magazines are in the business of selling
magazines, so editors are going to feature on the cover what the crowd is
obsessed with at the time. In financial markets; the trend reverses once ev-
eryone catches on to it. Using the same logic, the financial media provides
contrarian signals through other mediums.
Grant Noble wrote a 1989 article for Stocks & Commodities magazine
titled “The Best Trading Indicator—The Media.” He wrote,
I believe there is a market sentiment indicator that is more accurate,
timely and better able to give long-term predications. The American
media gives you three indicators:
Long-term. The “popular press” (such as Time, Newsweek and
the TV networks) normally have major front page articles on finan-
cial markets at the top or ...