Chapter 24
Ten-Plus Useful Things to Know
In This Chapter
Making sitelinks
Finding tools to help you check your site rank and traffic
Analyzing your site’s traffic and phone calls
Finding sites that are stealing your content
Finding great Web designs
In this chapter, I describe a number of useful little things to know, from 301 redirects to Google’s enhanced image search; from various information sources to how Google creates multiline search result entries.
Managing Sitelinks (Multiline Search Results)
You’ve probably seen multiline search results, such as those shown in Figure 24-1.
Figure 24-1: Google adds sitelinks to the results when it thinks you’re looking for a specific site.
How does this happen? More important, how can you make it happen for your site?
Google calls these internal site links, um, sitelinks, and they’re intended to help users find their way into popular pages ...
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