January 2020
Beginner
512 pages
13h 14m
English
Content preview from SEO For Dummies, 7th Edition
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Chapter 5
Making Your Site Useful and Visible
IN THIS CHAPTER
Understanding the basic rule of web success
Knowing why search engines like content
Making your site work for visitors and search engines
Obviously, it’s important to create web pages that search engines will read and index, pages that you hope will rank well for important keywords. But if you’re going to build a website, you need to step back and figure out what purpose the site should serve and how it can accomplish that purpose.
Learning from Amazon
Creating a useful site is the key. Even if your sole aim is to sell a product online, the more useful the site is to visitors (and, for that matter, the more user-friendly your site), the more successful it’s likely to be. Take Amazon.com, for instance. It certainly wasn’t the first online retailer of books and music, or any of the other products it offers. But one of Amazon’s real strengths is that it doesn’t just sell products; it's a really useful site, in many ways:
- It provides tons of information about the products it sells. The information is useful even if you don’t buy from Amazon.
- You can save information for later. If you find a book you’re interested in but ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.