SEO For Dummies, 7th Edition

Chapter 16

Submitting to the Directories

IN THIS CHAPTER

Knowing why search directories are important

Submitting to the top search directories

Finding specialized directories

Locating second-tier directories

In Chapter 15, you look at getting your site into the search engines. In this chapter, you look at getting your site into the search directories. Submitting to directories can be a great way to get links.

Directories used to be a big deal. Before there was the Google search engine, there was Yahoo! directory. Today … not so important. North America’s three big directories (the world’s three big directories, really) have closed down. However, you may find lots of other, smaller directories you may want to register with.

Pitting Search Directories Against Search Engines

Before you start working with directories, it’s helpful to know a few basics about what directories are — and aren’t:

• Directories don’t send searchbots out onto the web looking for sites to add (though they may send bots out to make sure that the sites are still live).
• Directories don’t read, index, and store ...