January 2020
Beginner
512 pages
13h 14m
English
Content preview from SEO For Dummies, 7th Edition
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Chapter 21
Social Networking — Driven by Drivel
IN THIS CHAPTER
Understanding social networking
Avoiding the hype
Reaping the SEO benefits of social networking
Is there a place for social networking in a book on SEO? Well, to some degree, yes. But I don’t go into great detail about social networking, because many of the benefits (when there are benefits) are not related to SEO. Social networking can be used in various ways to market a product or service, or an associated website, but that’s not all about SEO.
Just What Is Social Networking?
Before I go any further, I should answer a basic question: What is social networking?
A social networking service is one that helps people communicate together and share information quickly. Consider for a moment a basic, informational website. Clients come to the site, read about the products or services being promoted by the site, perhaps take some kind of action — make a purchase, sign up for a newsletter, or whatever — and go away. The communication flow is all one-way.
Of course, you could add two-way communication to a website — a chat system that allows customers to chat online with customer-service staff, for instance. But it’s still ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.