Chapter 22
Video and Images: Putting Your Best Face Forward
IN THIS CHAPTER
Understanding the benefits of using video
Optimizing videos on your own site
Getting videos into video hosting sites
Using videos to grab search engine “real estate”
Most people don’t generally think of video sites as search engines, but for the last few years, that’s just what the largest video site has become. YouTube has billions of searches every month — more, in fact, than Yahoo! or Bing. You might think of YouTube as the world’s second largest search engine.
At the time of writing, YouTube was reporting that it has a 1.9 billion logged in users every month, viewing a billion hours of video every day. Four hundred hours of video is being uploaded every minute.
Video is big. But how do you use it from a search engine perspective? This chapter tells you about the SEO benefits of working with video, the best ways and places to upload video, and how to do so most effectively.
I’m going to look at images, too. According to one survey, about a quarter of Google searches are now for images, and clicks on images ...
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