Chapter 26
Ten-Plus Ways to Stay Updated
IN THIS CHAPTER
Staying updated with search engine technology
Finding detailed information for particular projects
Getting information directly from search engines
Discovering what people are searching for
Finding people to help you
The naysayers said it couldn’t be done, that a book about search engine optimization couldn’t be written because the technology is changing so quickly. That’s not entirely true — I wrote the first edition of this book 16 years ago, and the basics are still the same: creating pages that search engines can read, picking good keywords, getting lots of links into your site, and so on.
But details do change. Where are people searching these days? What tricks are search engines really clamping down on? What tools is Google providing to webmasters these days? Why did your site suddenly drop out of Google (as many thousands do now and then; see Chapter 24)?
You may also need more detailed information than I can provide ...
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