December 2013
Beginner
256 pages
7h 18m
English
Overview
Today’s SEO Secrets in Plain English: What to Know,
What to Do, How to Win!
This book is a revised and updated version of the acclaimed
Outsmarting Google: SEO Secrets to Winning New
Business by Evan Bailyn
How do people find you? They search. Simple, right? So, why does
Search Engine Optimization seem so complicated? Search engines and
consultants love it that way. If you don’t understand SEO,
you’ll pay big bucks for a job you could easily do
yourself…if you read SEO Made Easy!
Evan Bailyn has spent his days uncovering secret search engine
rules and finding new ways to outsmart them. Now, he has distilled
those secrets into real, gritty, proven, simple tactics for
grabbing top spots at Google, Yahoo!, and Bing. From earning trust
to improving conversion rates, all you need to build a thriving
business with search is here!
• Build online trust, the #1 currency of search success
• Supercharge your results with all five key ingredients of
Google optimization
• Reel in links with 17 up-to-the-minute, link-building
strategies
• Use the Nuclear Football: today’s #1 technique for
attracting targeted traffic
• Track traffic, engagement, conversions, and the
effectiveness of each site element
• Escape dangerous new myths of Google optimization and avoid
disastrous “black hat” SEO techniques
• Systematically convert strong SEO results into real paying
customers
• Prepare for the revolution in social search that’s
barreling toward you
• Use keyword tools to uncover underserved, high-profit
business niches
• Leverage your content investments to forge powerful new
relationships and partnerships
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