3. How to Reel In Links

At this point, I am confident that you understand how important links are to your website’s rankings. Now it’s time to show you how to actually acquire them. The easiest way to get a link on another website is to ask the owner—by email, phone, smoke signal, or whatever. They will probably know how to do it; but if not, they can always ask whoever handles their web development. It should take about 2 minutes for them to decide whether it would suit them to link to your website.

Now, when I say that the easiest way to get a link is to ask the owner of the website for one, I am oversimplifying it a little bit; most webmasters are protective about links on their sites, thinking of them as Google does—as editorial votes that ...

Get SEO Made Easy: Everything You Need to Know About SEO and Nothing More now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial