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SEO Made Easy: Everything You Need to Know About SEO and Nothing More by Evan Bailyn

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3. How to Reel In Links

At this point, I am confident that you understand how important links are to your website’s rankings. Now it’s time to show you how to actually acquire them. The easiest way to get a link on another website is to ask the owner—by email, phone, smoke signal, or whatever. They will probably know how to do it; but if not, they can always ask whoever handles their web development. It should take about 2 minutes for them to decide whether it would suit them to link to your website.

Now, when I say that the easiest way to get a link is to ask the owner of the website for one, I am oversimplifying it a little bit; most webmasters are protective about links on their sites, thinking of them as Google does—as editorial votes that ...

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