No matter how many links and pages your new website has, it will not be able to rank on the first page for any competitive keyword for a couple of months. This core principle of Google optimization nearly put me out of business at one time. It just didn’t make sense. I had great content and lots of links; why wasn’t my website even in the top 100 results? The answer: because in the world of Google, you just have to wait. I picture an old farmer sitting on the back of a truck, chewing on a piece of grass, saying, “Life ain’t fair, kid.” It’s just one of those rules.
The Sandbox
A mandatory ranking delay for new sites is the kind of SEO principle that doesn’t make sense for most websites but benefits the entire ecosystem. ...
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