4. Using Time to Gain Trust

No matter how many links and pages your new website has, it will not be able to rank on the first page for any competitive keyword for a couple of months. This core principle of Google optimization nearly put me out of business at one time. It just didn’t make sense. I had great content and lots of links; why wasn’t my website even in the top 100 results? The answer: because in the world of Google, you just have to wait. I picture an old farmer sitting on the back of a truck, chewing on a piece of grass, saying, “Life ain’t fair, kid.” It’s just one of those rules.

The Sandbox

A mandatory ranking delay for new sites is the kind of SEO principle that doesn’t make sense for most websites but benefits the entire ecosystem. ...

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