O'Reilly logo

SEO Made Easy: Everything You Need to Know About SEO and Nothing More by Evan Bailyn

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

6. Tracking Your Progress with Google Analytics and Other Helpful Tools

With a basic knowledge of SEO under your belt, you are now ready to learn how to keep track of your progress. While knowing how you’re doing will be interesting, the real objective here is to be able to refine your strategy based on your knowledge of what’s working and what isn’t. The ability to constantly adjust your strategy in response to data is, in my experience, the difference between mild success and tremendous success in business.

Many analytics tools are available to marketers, but their quality varies wildly. Most of this chapter focuses on the most powerful, comprehensive, and accepted tool out there: Google Analytics. However, I also mention some of the other ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required