6. Tracking Your Progress with Google Analytics and Other Helpful Tools

With a basic knowledge of SEO under your belt, you are now ready to learn how to keep track of your progress. While knowing how you’re doing will be interesting, the real objective here is to be able to refine your strategy based on your knowledge of what’s working and what isn’t. The ability to constantly adjust your strategy in response to data is, in my experience, the difference between mild success and tremendous success in business.

Many analytics tools are available to marketers, but their quality varies wildly. Most of this chapter focuses on the most powerful, comprehensive, and accepted tool out there: Google Analytics. However, I also mention some of the other ...

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