Google commands a 67% share of the U.S. search market and doesn’t seem to be slipping. That means that the rest of the pie is divided up by Bing, Yahoo!, and a smattering of smaller search engines. Although I don’t know many people who use Yahoo! and Bing regularly, combined they apparently do make up about 28% of the search market, and so it is worth spending a bit of time understanding what makes them happy. My general rule has been “Optimize for Google first, and throw a few things in place for the other search engines.”
Say what you will about Yahoo!; it’s a survivor. As of this printing, the brand represents one of the only remaining companies from the Internet’s early portal days, ...
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