11. Social Search: The Intersection of Social Media and SEO

If marketing were a family, SEO would be the smart, hardworking daughter. Her parents would be very proud of her, and nobody would have any doubt of her growing up to be an independent, productive member of society. But she would have a hotter sister who always gets more attention than SEO for no reason other than her good looks. That sister’s name would be social media.

As people interested in growing website traffic, it is important that we understand these two sisters for who they are. SEO is the one that, through time and understanding, will bring you the most valuable traffic, most consistently. She is ultimately the better investment of time. But social media can do some surprising ...

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