December 2007
Intermediate to advanced
407 pages
11h 1m
English
Content preview from SEO: Search Engine Optimization BibleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 2. Creating an SEO Plan
IN THIS CHAPTER
Understanding why you need SEO
Setting SEO goals
Customizing your SEO plan
Understanding black-hat SEO
Avoiding black-hat SEO
Creating your SEO plan
What is organic SEO?
Achieving organic SEO
Before you can even begin to optimize your web site for search engines, you need to have a search engine optimization plan in place. This will help you create SEO goals and keep those goals in focus as the purpose of your site changes, and as the methods for search engine optimization change—and they will change.
Your SEO plan will help you see where you need to concentrate your efforts at any given time. This need will change over time. In the beginning, you're most likely to be focusing on getting started with SEO. However, after you've put all of your SEO strategies into place, the focus of your SEO activities will change.
Note that I said they will change, not that they will end. Once you've started SEO, if you plan to continue using it, you'll need to constantly monitor and update your SEO plan, strategies, and activities. There was a time when the only thing you had to worry about was which keywords or links would be most effective for getting your site ranked high in relevant search results. Today, very few search engines focus on a single aspect of search engine optimization. This means that over time those who focused only on keywords or only on links have found themselves with diminished SEO effectiveness.
Search engines will naturally change and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.