December 2007
Intermediate to advanced
407 pages
11h 1m
English
Content preview from SEO: Search Engine Optimization BibleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 3. Building Your Site for SEO
IN THIS CHAPTER
Before you build your web site
Understanding basic web-site optimization
Components of an SEO-friendly site
Web-site structure: Hierarchical and interlinked
Problem pages and work-arounds
Chapter 8 How programming languages affect SEO
Other site-design concerns
After your site is built
Search engine optimization is a collection of strategies that improve the level at which your web site is ranked in the results returned when a user searches for a key word or phrase.
By now, that's a definition you should be pretty familiar with. What you probably don't know (yet) is how to achieve SEO. You can't do it all at once. Instead, SEO has to happen in stages. If you try to implement too many strategies at one time, two things are going to happen.
First, you won't be able to tell which of your efforts are successful. Implementing one strategy at a time makes it possible for you to pinpoint which strategies are working and which are not.
Second, when you try to implement too many strategies at one time, your efforts—even the successful ones—could be lost in the shuffle. It's like having too many children running around the house on the weekend. If you're not paying complete attention to all of them (and that's virtually impossible), at least one is bound to get into something.
SEO is most successful when you concentrate on one effort at a time. A great place to start concentrating is on the way your site is built. One of the first things that attracts ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.