December 2007
Intermediate to advanced
407 pages
11h 1m
English
Content preview from SEO: Search Engine Optimization BibleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 12. The Content Piece of the Puzzle
IN THIS CHAPTER
How does web-site content affect SEO?
Elements of competitive content
To use or not? Duplicate content
Stay away from search engine spam
Consider multi-lingual web sites
Content management systems
Understanding and using viral content
Content is king!" You've heard that phrase so many times that it probably just rolls off your mind. It shouldn't, though, because content really is one of the most important aspects of your web site, both from the design and SEO aspects.
Studies show that the number-one reason people visit a web site is in search of information. Even the buying process isn't often accomplished in one visit. Instead, it sometimes takes visitors four or five visits to decide to make a purchase on your site. But it's your content that brings them back to your site those four or five times until they make the purchasing decision.
The loyalty factor is what content is all about. It's easy on the Internet for users to click to a site only to find it's not what they're looking for and then to click away. But if you can target your site properly and serve up the right content, you can create a site that draws users back time and again. And that's when content becomes king.
When content contributes dramatically to your customer loyalty, it's like royalty—to be respected, babied, and even accorded some awe. Because if your content is terrible, there will be no return traffic on your site. Period. You might still succeed with so-so ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.