December 2007
Intermediate to advanced
407 pages
11h 1m
English
Content preview from SEO: Search Engine Optimization BibleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 21. Analyzing Success
IN THIS CHAPTER
Analyzing SEO successes
Competitive analysis
Conversion analysis
Analyzing server logs
If you want to maintain successful SEO efforts, you need to analyze what works and what doesn't, and try to extrapolate why, based on the information that you have. That information can vary, depending on how you gather it.
There are many methods for measuring the success of your SEO efforts. Some people are just happy to see their site traffic and sales rising. But if your SEO strategy is to work toward achieving a more complicated goal, you might need more ways to measure the success or failure of your efforts.
As an example, if you've implemented SEO strategies in an effort to build visitors to your site as a way of creating or improving brand recognition, you might not be as interested in the sales achieved by your SEO efforts as you are in the creation of returning visitors.
It doesn't matter if your SEO goals are monetarily based. You can create goals, and conversion values, for non-monetary activities like newsletter sign-ups, filling out a form, or even requesting additional information. Whatever your goals are, learning which SEO efforts work and which don't is vitally important to ensuring that you're always putting forth your best effort to reach those conversions.
Analyzing SEO Successes
You know that search engine ranking for your web site can change from week to week. Those changes can be caused by competition, modifications to search algorithms, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.