Sequencing Apple's DNA

15You Said Reality? Which Reality?

"Reality leaves a lot to the imagination."John Lennon

15.1. The chasm

Reality distortion field (or RDF), has long captured attention about a mesmerizing Steve Jobs. Bending the understanding of “reality” in the face of others. Albert Einstein said "Reality is an illusion, although a persistent one."

To think is to observe. What is the difference, if any, between a thinker and his/her thoughts? What if we can overlap the two?

Communication is a language. Considerable research has long shown that language and thought are quite entangled.

A linear thinking dominates our business world. Quite often, thinking is but a mechanical manifestation of a dualistic logic: right or wrong, good or bad, certain or doubtful, agreement or disagreement, etc. And this is a trap where entrenched positions tend to be then defended forever. This leads to dominate designs, which are arrangements that industry seeks to organize itself and perdure. For a breakthrough innovator, a dominant design at best bounds creativity and at worst blocks it. The “enemy” is not the competitor to beat, it is the dominant design to break! A whole new way of considering business, competition, and societal progress.

Is duality, then, not to be overcome? But how?

To communicate effectively requires choosing the right arguments, the right frequency that is suited to convince others. We impose our thoughts. An alternative would be to create a dialogue based on listening, a method that may ...