Sequencing Apple's DNA

4Market Studies

4.1. Where is the gap?

“Is there a market?”,“how big is the market?” is a startup existence mantra that resonates like the sword of Damocles. When identifying a demand craze, what are the right questions to ask? The art of approaching the market is as important as a hopeful traction it may have on all competitors.

4.1.1. Business school

Subcontract costly market studies.

Market analysis mantra: exercise your marketing stamina by analyzing markets before entering them.

Segment the company offering accordingly, making sure that the maximum coverage of identified needs is achieved. You should envisage covering your market segments to the point of saturation.

Oh! And use the market studies to define the price tag.

Exploit a concept.

4.1.2. Apple

Postulate: customers don’t anticipate what technology can do. Even if they sometimes could.

Figure 4.1. Energy roots access, which roots...the rest of it

(source: http://angkor.co/photo/basic-human-needs-added-two-more-wifi-battery)

Apple shows no interest in traditional detailed market analysis, and only considers global market size and product type renewal rhythm.

Remain focused. Concentrate on Premium offering, leave the rest to the competitors, which will fight to the death in a race to the bottom.

Reinvent an existing ...