Chapter 13

Doing a Little Market Research: Portfolio and Securities Analysis


Bullet Analyzing a customer’s needs

Bullet Understanding fundamental analysis

Bullet Looking at the job of a technical analyst

In terms of choosing securities, throwing darts at a list of stocks seems to have fallen out of favor. So has drawing company names out of a hat. But hey, no problem. Your psychic powers may not be the most reliable, but you still have tons of tools that can help you get a good idea of where the market’s heading and how certain securities may perform.

One of your main jobs as a registered representative is to figure out the best investments for your customers. To help lead people down the path of riches, you have to analyze your customer’s portfolio and the market and try to find a good fit. In many cases firms hire analysts to provide registered reps with investment information, which helps you determine the best recommendations for each customer.

In this chapter, I cover topics relating to portfolio analysis and securities analysis. The majority of this chapter is about analyzing a customer’s financial conditions and seeing what happens with the money supply. Don’t worry, though — I ...

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