Introduction
Serve First and Lead Second
KEN BLANCHARD AND RENEE BROADWELL
THE WORLD is in desperate need of a different leadership role model. We all have seen the negative impact of self-serving leaders in every sector of our society. Why is that? Because these leaders have been conditioned to think of leadership only in terms of power and control. We think there is a better choice: to lead at a higher level. When people lead at a higher level, they make the world a better place because in addition to results and relationships, their goals are focused on the greater good. This requires a special kind of leader: a servant leader.
Our desire to develop servant leaders who are world changers has driven us to produce this book—a carefully curated ...
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