ad hoc interaction, 42

Affiliation, 25


B2B marketing. See Business-to-business marketing

B2C marketing. See Business-to-consumer marketing

Big freezes, 94–96

Bodily health, 24

Bodily integrity, 25

BoP. See Bottom of the pyramid

Bottom of the pyramid (BoP), 21–23

Business responses, 61–62, 67, 76–77

Business-to-business (B2B) marketing, 14

Business-to-consumer (B2C) marketing, 14


C2C interactions. See Customer-to-customer interactions

Central capabilities, 24

The Centre for Research on the Epidemiology of Disasters (CRED), 53

Citizen-consumers, 118

Citizen responses, 59–60, 65–66, 73–75, 105–108

Citizens and consumption adequacy, 119

Consumer entities vs. service entities, 17

Consumption adequacy, 7, 21–34

bottom of the pyramid (BoP), ...

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