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Service and Service Systems by Steve Baron

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References

Aitken, R., & Campelo, A. (2011). The 4Rs of place branding. Journal of Marketing Management 27(9–10), 913–933.

Anderson et al. (2012). Transformative service research: An agenda for the future. Journal of Business Research, in press, doi:10.1016/j.jbusres.2012.08.013.

Arnould, E. J., Price, L. L., & Malshe, A. (2006). Toward A Cultural Resource-Based Theory of The Customer. In R.F. Lusch., & S.L. Vargo (Eds.), The service-dominant logic of marketing: Dialog, debate, and directions (pp. 91–104). Armonk, NY: ME Sharpe.

Ashworth, G. (1993). Marketing of places: What are we doing?. In G. Ave., & F. Corsico (Eds.), Urban marketing in Europe (pp. 643–649). Turin, IT: Torino Incontra.

Ashworth G., & Voogd, H. (1990) Selling the city. London, ...

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