Chapter 2

Design Thinking Approach

There was a Japanese military officer in our troop who was catholic and could speak Spanish and English. He was well respected by the Filipinos. However, as things went wrong for Japanese army, and the Filipinos started to revolt against Japanese army, he was put in a ­difficult situation due to his own group’s suspicion.

––My father’s words

We have looked at our services in Chapter 1, now we can think about designing our services. “But, what and how?” would be your question. And we will work upon a relatively new approach called design thinking, which is different from design, especially the familiar form of graphic arts design. So, let me first explain what design thinking is.

What is Design Thinking? ...

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