I hope you have enjoyed reading this book. I also hope you have tried to design your service, and even prototyped it and tested how other people have responded to it. If you are reading this paragraph, before reading other parts, as I sometimes do, please read some introductory parts first, then come back here.
Reading this book is a journey to unknown places; you may have heard something from your friends. You may have enjoyed some scenes that you have not seen before. You need some review to understand what you have seen. Let us look back at our steps.
We started by discussing the lifelong goal in “The Goal for Your Service” (Chapter 1). This is the background and the eternal goal of your service. Have you ...
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