The Service Innovator—Tying It All Together
Simplicity is the innovation of our timeæinnovations that simplify human life and creates a better and happier world.
—The authors of this book
All products are services. All innovation is service innovation.
—The authors of this book
In this book, we have drawn on recent research on service innovation and marketing, as well as the authors’ experiences in observing, consulting, and leading service innovation, to provide a guide to this vital process. Research and experimentation by businesspeople, organizations, and academics are ongoing: We anticipate a need to update this project within a couple of years as more is learned. We believe that the previous six chapters contain useful information ...
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