Abercrombie & Fitch, 48
Active customers, 21–22
Amazon, 36, 37, 93
Antiphon, 144
Bank offerings, 128
Bee Urban, 44
Behavioral innovation, 50, 51, 97–99
Brand innovation, 46–47, 51, 93–95
Business model innovation, 51
business canvas, 153–154
business model change, 154–155
capital-intensive machine selling, 152–153
cost-plus pricing view, 152
internet, 95–96
organization’s external/internal environment changes, 48–49
physical product selling, 152
pricing paradoxes, 153
Caterpillar, 35, 131
Center pivot irrigation systems, 107–108
Cisco company, 129, 131
Coca-Cola company, 22
Cocreation. See Customer involvement
Collaborative economy, 51–52
Context, 13
CRM systems, 82
Cummins Engine, 131
Customer, 7–9
Customer experience
business experience, ...
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