Chapter 3

Mining the Price of Service

This chapter introduces how to estimate the price of service based on customer-perceived value. The method to price the services is through a modeling approach using behavioral psychology as the basis. This chapter covers the method (modeling), scope (service pricing), and domain (electronic services) in Figure 1.3. In this chapter, service mining is used to help enterprises get a better understanding of fair price of services.

The development of information technology has triggered the transformation of traditional services concept into the new array of online services (electronic service). E-services reduce costs and enhance the efficiency to build strong customer relationships.1 E-service is defined as ...

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