Toward Service Idealism
This chapter discusses how the customer perceives the characteristics of an ideal service. The method used to analyze this aspect is genetic algorithm. This chapter covers the method (technology), scope (ideal service management), and domain (service in the restaurant) in as given in Figure 1.3. In this chapter, service mining is used to assist enterprises better understand what are the features of ideal services and modify the services accordingly.
The service sector has experienced significant growth in recent years. It has grown rapidly since 1970 and contributes handsomely to GDP in many countries worldwide. In some businesses, such as travel, tourism, catering, insurance, and banking businesses, the delivery ...