References
Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review 38(3), 102–120.
Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research 34(3), 347–356.
Albrecht, K. (1992). The only thing that matters: Bringing the customer to the center of your business. New York, NY: Harper Business.
Al-Fedaghi, S. S., & Al-Behairy, S. A. (2011). Personal identifiable information and laws: The case of financial services. AISS: Advances in Information Sciences and Service Sciences 3(5), 126–138.
Allee, V. (2000). Reconfiguring the value network. Journal of Business Strategy 21(4), 36–39. doi:10.1108/eb040103
Atilgan, E., Akinici, S., & Aksoy, S. (2003). Mapping service quality in tourism ...
Get Service Mining now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
