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Service-Oriented Architecture Compass: Business Value, Planning, and Enterprise Roadmap by Rawn Shah, Keith Jones, Marc Fiammante, Sanjay Bose, Norbert Bieberstein

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Chapter 2. Explaining the Business Value of SOA

 

“Small opportunities are often the beginning of great enterprises.”

 
 --Demosthenes

Why do some companies survive and others fail?

Corporations are built on the assumption of continuity; they focus on operations. On the other hand, capital markets are built on the assumption of discontinuity; their focus is on creation and destruction. The market encourages rapid and extensive creation and hence greater wealth building. The market is less tolerant than the corporation when underperforming over the long term. Some of the key reasons for failure are ignoring higher-value markets, the inability to address more technologically advanced competition, or competition from lower-cost sources.

Consider the following: ...

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