Priorities, Capabilities, and Organizational Features
*School of Business, University of Greenwich, London, SE10 9LS, UK
†Institution for Manufacturing, University of Cambridge, Cambridge, CB3 0FS, UK
‡School of Management, Huazhong University of Science and Technology, Wuhan, 430074, China
Servitization has been widely recognized by manufacturers as a strategy to get more revenues and competitive advantages from service units (Baines, Lightfoot, Benedettini, & Kay, 2009a; Neely, 2008; Schmenner, 2009; Vandermerwe & Rada, 1988) instead of products. It is expected to have many financial and strategic benefits for manufacturers. Although the considerable ...