Chapter 2

Servitization Strategy

Priorities, Capabilities, and Organizational Features

Yong Lin*, Yongjiang Shi and Shihua Ma

*School of Business, University of Greenwich, London, SE10 9LS, UK

Institution for Manufacturing, University of Cambridge, Cambridge, CB3 0FS, UK

School of Management, Huazhong University of Science and Technology, Wuhan, 430074, China

2.1 Introduction

Servitization has been widely recognized by manufacturers as a strategy to get more revenues and competitive advantages from service units (Baines, Lightfoot, Benedettini, & Kay, 2009a; Neely, 2008; Schmenner, 2009; Vandermerwe & Rada, 1988) instead of products. It is expected to have many financial and strategic benefits for manufacturers. Although the considerable ...

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