April 2012
Intermediate to advanced
384 pages
12h 32m
English
book
Service Science, Management, and Engineering:
by Gang Xiong, Zhong Liu, Xiwei Liu, Fenghua Zhu, Dong Shen
Content preview from Service Science, Management, and Engineering:
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Chapter 2
Servitization Strategy
Priorities, Capabilities, and Organizational Features
*School of Business, University of Greenwich, London, SE10 9LS, UK
†Institution for Manufacturing, University of Cambridge, Cambridge, CB3 0FS, UK
‡School of Management, Huazhong University of Science and Technology, Wuhan, 430074, China
2.1 Introduction
Servitization has been widely recognized by manufacturers as a strategy to get more revenues and competitive advantages from service units (Baines, Lightfoot, Benedettini, & Kay, 2009a; Neely, 2008; Schmenner, 2009; Vandermerwe & Rada, 1988) instead of products. It is expected to have many financial and strategic benefits for manufacturers. Although the considerable ...
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