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Service Science, Management, and Engineering: by Dong Shen, Fenghua Zhu, Xiwei Liu, Zhong Liu, Gang Xiong

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Chapter 11

Mass Customization Manufacturing and Its Application for Mobile Phone Production

Gang Xiong

State Key Laboratory of Management and Control for Complex Systems, Institute of Automation, Chinese Academy of Sciences, Beijing, China

11.1 Introduction

Prior to the 1980s, manufacturers applied production processes of either customized and crafted products or standardized mass-produced products. The timeline summarizes the changing dominance of competitive priorities: price until the mid 1980s, quality until the early 1990s, flexibility until the mid 1990s, and agility or responsiveness thereafter. However, nowadays customers want a product with the highest quality, fastest delivery, and highest level of product customization, and yet he/she ...

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