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Service Thinking by Jeff Saperstein, Hunter Hastings

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Chapter 8

Applying Service Thinking for Innovation

If you do not change direction, you may end up where you are heading.

—Lao Tzu

The dynamic interactions of Service Thinking foundation concepts can lead to revolutionary industry and enterprise disruptions. We can map how such transformations might take place, all the while retaining the strategic humility to recognize that ultimate outcomes are emergent and not subject to prediction.

Can You Imagine the Unimaginable?

We can look backwards and see how value was co-created and co-evolved with social Internet technology to facilitate the emergence of user-­generated communities such as Facebook. Can we imagine the future to envision what is not yet here, in a field in which the technology has ...

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