Service Thinking

Preface

We realized when we concluded our last book, Bust the Silos: Opening Your Organization for Growth (Create Space, 2010), that while we initially targeted the content to mature professional business executives in large organizations, we also had hoped to speak to a new generation of professionals who had a different set of business values than their predecessors.

As the members of the first digital native generation in history take their place in the business world, they bring a mindset that will challenge and change many institutions, countries, and cultures. The following chart summarizes some of the differences in values and aspirations between generations.

Baby boomer values	Millennial values
Company identity	Autonomy ...