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Services Marketing, 2nd Edition by K. Mohana Rao

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9

Competition Analysis and Strategies

LEARNING OBJECTIVES

After studying this chapter, you will be able to:

  • Identify the threats of competition

  • Understand the industry and market concepts of competition

  • Understand the way competitors are analysed

  • Describe the competition strategies

Jacob Sarma, Managing Director, Service2Home Pvt. Ltd is working on developing a competitive strategy to ensure that Service2Home can take on the existing and the potential competition in the market.

Service2Home is in the business of providing domestic help through a network of registered maids to middle-and high-income households in urban areas. It offers different service packages at different prices. The flexibility of the service package design is such that ...

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