9
Competition Analysis and Strategies
LEARNING OBJECTIVES
After studying this chapter, you will be able to:
Identify the threats of competition
Understand the industry and market concepts of competition
Understand the way competitors are analysed
Describe the competition strategies
Jacob Sarma, Managing Director, Service2Home Pvt. Ltd is working on developing a competitive strategy to ensure that Service2Home can take on the existing and the potential competition in the market.
Service2Home is in the business of providing domestic help through a network of registered maids to middle-and high-income households in urban areas. It offers different service packages at different prices. The flexibility of the service package design is such that ...
Get Services Marketing, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
