14
Pricing
LEARNING OBJECTIVES
After studying this chapter, you will be able to:
Understand the distinctions between goods and services pricing
Understand the objectives of pricing
Understand the pricing approaches
Understand value-based pricing strategies
Alfa Academy is a private educational institute offering short-term training, counseling programmes and placement services to students. The institute was established in 2000 and expanded its network of institutions to various places. Seventy-five franchisee institutions offer programmes under the brand of Alfa Academy. Many programmes are customized, and some programmes are standardized. The institution has earned a reputation for the quality of its programmes. However, competition from ...
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