After studying this chapter, you will be able to:
Understand the concept of consumerism
Understand consumer expectations
Understand consumer concerns
Understand the consumer movement in India
Understand the salient features of the Consumer Protection Act, 1986
Understand the business response to consumerism
Neelima was throwing a party at her place to celebrate her friend's birthday. She had spent quite some time finalizing the guest list, the menu and other details. She went to a nearby ATM to withdraw money to pay for the various expenses. The transaction failed twice, and she did not receive any cash. To her horror, she found the amount had been deducted twice from her account, leaving ...