An Assessment Holistic Perspective
When companies seek to activate, achieve, improve their results and benefits, strengthen their competitiveness, and encourage sustainable growth as a business, a first obligatory look is to its interior and to the analysis of its proposal and strategy of co-creation of value with its consumer/user. This contingency, always present and changing of a business in an increasingly dynamic and competitive market, also guides, on occasions of despair and inspiration, to the search and external analysis of opportunities, proposals, or additions, related or alien to the very essence of business.
This internal or external search by the company is not exclusive to any sector of economic activity ...
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