The assurance of the service delivery in accordance with the value proposition, the user/customer demand, and the encounter experience is an essential matter in the management and outcome. It is to ensure that the agreed attributes are met with their superior value (excellence) and the user approval with maximum satisfaction. These compliance commitments define the link between service and end user, and set up a reliable, effective, and long-term relationship, as well as the branding construction and its positioning in the user mind as it is postulated by the discipline of marketing.
Servimetry is the term associated with the concept of Servilogy, conceived and developed in this work to mean the application ...
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