CHAPTER 4

Dynamic Capabilities

We desperately need the expertise of those who are educated in the human, cultural and social, as well as computationally.

—Steve Jobs

The management and performance of the added service in the servitization strategy continues to be a challenging process for the leadership of the company. Rethinking the skills required of employees in their selection and training processes will ensure the quality of service, interaction, and relational experience with the user to guarantee the business success. These capabilities are not only focused on technical skills or transactional processes but also in soft, transversal, or socioemotional skills, which enable the service professional to interact and relate effectively with ...

Get Servitization now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.