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Setting Profitable Prices: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant, + Website by Marlene Jensen

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Bibliography

Following are books and research articles that I have found interesting and/or informative on pricing. Those in academic journals will be rough reading for people not in academia, but if you skip to the “Results” and “Discussion” sections of the articles you can get all a practitioner needs from the articles. And the “Abstract” at the beginning of each article provides a quick skim to see if reading more is warranted for you.

Everything cited in this book can be found here but I’ve also listed more of my favorite books and articles, in case you find yourself as fascinated by pricing as I am and want to read more.

Abratt, R., and L. F. Pitt. (1985). “Pricing Practices in Two Industries.” Industrial Marketing Management, 14(4), 301–306.

Adams, J. S. (1963). “Toward an Understanding of Inequity.” Journal of Abnormal and Social Psychology, 67(4), 422–436.

Agrawal, D. (1996). “Effects of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence.” Marketing Science, 15(1), 86–108.

Alexander, C., and R. E. Goodhue. (2002). “The Pricing of Innovations: An Application to Specialized Corn Traits.” Agribusiness, 18(3), 333–348.

Anonymous (2003). “Rate Increases.” Partner’s Report, 2(12), 7.

Ariely, D., G. Loewenstein, and D. Prelec. (2003). “‘Coherent Arbitrariness’: Stable Demand Curves without Stable Preferences.” The Quarterly Journal of Economics, 118(1), 73–105.

Arnold, D. R., K. D. Hoffman, and J. McCormick. (1989). “Service Pricing: ...

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