O'Reilly logo

Setting Profitable Prices: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant, + Website by Marlene Jensen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 9

Is Your Profit Potential Acceptable?

image In-a-Rush Tip
If you’re satisfied with your potential profits, as calculated in the previous chapters, you can skip this chapter.

So now that you’ve established what buyers are prepared to pay (Part 2), and what your costs are (Part 3), how does it look when you subtract your costs from the potential price range?

Are you dancing in the streets over your pending wealth? Great! Then you’re almost done. Just some critical fine-tuning to go.

Or did your numbers show low or nonexistent profits? No need to bang your head against a wall or swear. There are a number of ways you can turn this around, and you’re about to see them all in this chapter.

If You’re Happy with Your Potential Profits

If you can make a healthy profit given your costs and the price buyers will pay for your combination of benefits, negatives, and price position, you’re still not quite finished.

There are enormous differences in buyer demand based upon pricing psychology, which we cover in the next chapter. You can skip there right now, or read the rest of this chapter to find possible ways to increase your profits even more.

If You’re Not Happy with Your Potential Profits

Yes, it’s disappointing to see low or no profits for an idea you have spent a lot of time developing. But there are still a number of choices available to you.

Best of all, you discovered the problem ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required