January 2013
Intermediate to advanced
186 pages
4h 19m
English
book
Setting Profitable Prices: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant, + Website
by Marlene Jensen
Content preview from Setting Profitable Prices: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant, + Website
In-a-Rush Tip
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 9
Is Your Profit Potential Acceptable?
In-a-Rush TipIf you’re satisfied with your potential profits, as calculated in the previous chapters, you can skip this chapter.
So now that you’ve established what buyers are prepared to pay (Part 2), and what your costs are (Part 3), how does it look when you subtract your costs from the potential price range?
Are you dancing in the streets over your pending wealth? Great! Then you’re almost done. Just some critical fine-tuning to go.
Or did your numbers show low or nonexistent profits? No need to bang your head against a wall or swear. There are a number of ways you can turn this around, and you’re about to see them all in this chapter.
If You’re Happy with Your Potential Profits
If you can make a healthy profit given your costs and the price buyers will pay for your combination of benefits, negatives, and price position, you’re still not quite finished.
There are enormous differences in buyer demand based upon pricing psychology, which we cover in the next chapter. You can skip there right now, or read the rest of this chapter to find possible ways to increase your profits even more.
If You’re Not Happy with Your Potential Profits
Yes, it’s disappointing to see low or no profits for an idea you have spent a lot of time developing. But there are still a number of choices available to you.
Best of all, you discovered the problem ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.